who vs. whom
debating who vs. whom. trying to win the debate. ( I will not lose this one, thank you J101, Duncan McDonald and the LSDT )
poll:
do you have suggestions as to WHOM I could contact
vs.
do you have suggestions as to WHO I could contact
Team Kiwi’s first meeting
Back at the beginning of July when COLAB began, when we were still a little awkward and not quite yet a family, here is Team Kiwi‘s first attempt at team bonding:
advertising: it’s the journey, not the destination
Ok, so that’s not completely true. HOWEVER…
The destination of course is important, but in my opinion, the process and strategy is what constitutes a quality campaign.
With this said, I have to say I am quite happy with team Kiwi’s process & brand strategy for our Sameunderneath campaign:
1st brainstorm Sameunderneath team Kiwi
1st week Sameunderneath brainstorm – target audience
Sameunderneath product benefit and target audience
So much more – week 1
Sameunderneath positioning statement – week 1
Sameunderneath brand values week 2
brand values Sameunderneath – week 2
Sameunderneath idea mind vomit – week 2
connecting ideas – week 3
Sameunderneath final pitch layout – week 6
Sameunderneath speech layout – week 6
(just a tasting, there is a whole heck of alot more concepting and brainstorming photos to come…)
brand tags
One unique characteristic of branding is the power held by consumers to define a brand.
With this said, my friend Zach showed me this website which is an experiment in brand perception – a brand exists based on what people think of it – meaning, whatever people say a brand is, that’s what it is! All tags are generated by everyday people and reflect their initial reaction. Brilliant, no?
Exploring Portland
I’ve been good about updating my facebook with the random adventures I’ve had while in Portland, but not as much my blog:
Yesterdays stops: Chinese Gardens, OHSU Aerial Tram and Alberta Street!
Chinese Gardens, Portland, Oregon
OHSU Aerial Tram, Portland, Oregon
Alberta Street, Portland, Oregon
Alberta Street, Portland, Oregon
Alberta Street, Portland, Oregon
Tacos al Pastor on Alberta Street!!!
