The Project 100
100 authors – branding/marketing enthusiasts.
400 words each.
1 collaborative book: ’Connect! Marketing in the Social Media Era’
100% proceeds support the Susan G. Komen cancer research foundation.
love it right?
I was lucky enough to be selected as one of the 100 authors and I am quite excited to see what the power of collaborative ideas/book writing can bring. Jeff Caswell has worked extremely hard over the past few months to coordinate The Project 100 – it’s going to be good – April 6th,2009 is the release day, we’re getting close!!
greenwashing, wieden, nike, ignite, merry baskin aka why I’ve been MIA
I’ve been MIA for the past few weeks, but for good reason, check it out!
Deb & Kim are involved with the Greenwashing Index which led to the Greenwashing Forum which took place a few weeks back. I was lucky to attend this event, learned quite a bit about brands, advertising and authenticity.
Throughout the day, I worked with Max, David, Ricky and Harsha to provide live blogging and tweeting – great opportunities!
A few weeks ago, a bunch of advertising & magazine students went up to visit/tour Nike:
And at Wieden! What a freaking smart and strategically sructured agency. I think I’d love to work there someday…I think. I’m not sure I’d like the start there becase it seems like a wonderful place to settled after some world experience. (=
Check it out, Wieden loves Oregon too (=
To say thank you to Wieden, we filmed a thank you video:
And then there was a week with Merry Baskin from Baskin Shark! Here’s our welcome to her weeklong stay:
Ignite Portland happened this past Thursday evening!
NVC sponsored Ignite this year, so part of our NVC team and I went up for the event!
So we returned home around 1 am, and at 8 am I had a presentation! Part of the Merry Baskin week included a planning/research/strategy bootcamp project – 20 of us were divided in five times – we were briefed on Monday and had to plan, research and create a strategic survey regarding sustainability practices. Here’s on of the teams presenting on Friday:
So…this is where I’ve been and what’s I’ve been doing! Well…the major events anyway. Sometimes I question if I’m still taking classes? Love it though, I couldn’t have asked for better opportunities.
ridiculousness at its finest
spoof or not, this makes me want to be sick a little:
I read commentary from this website – my possible favorite was:
“Are you kidding me.
Words cannot express what I felt inside of me while watching this video.
Well maybe they can.
I wanted to:
-lob my laptop off my balcony.
-break my wrist while smacking the table to prevent me from doing anything unrational.
-gather my family and show them this video on our projector in HD and commit mass suicide.
Thank you Microsoft you just killed little of what I had left of a soul.”
NVC Ignite Portland video
So, here it is! The video our AHA team created for NVC‘s Ignite Portland sponsorship (extra extra extra special shoutout to Josh & Andy for their wonderful video skillz…with a z!)
All strategy, art directing, acting, and music was created and produced from/by members of our AHA NVC team: