strategic communication: southwest airlines and rap

One of the ultimate advertising challenges is to figure out a communications strategy that gets people to actually listen.  Especially as many airlines are struggling, courtesy of our economic debacle, what an smart and virtually free tactic to differentiate the Southwest Airlines brand.

Bonus points, the steward already has a captive audience!!  Brilliant.

I am not sure if this is real, but seriously, how many cool points would Southwest get if this was?

and p.s. I think I would die happy if our steward this Friday does the safety rap. crossing my fingers…

together we embrace human connection

So, Ashly just showed me this piece she and Chris created last year.  Love this stuff.

The premise: we all have our own stories, experiences…and regardless how different our stories are, there is always something, that one thing that connects us.  Check it out:

my post-graduation plans…as of today

As graduation draws near, the question “So, what are you doing after graduation!” seems to be more and more common.

Short story long, I recorded my plans for post graduation in the following video.  Please note that these plans are subject to change and generally vary on a weekly basis.

(and p.s. please ignore the raspy voice…I am not a chain smoker, just a bit under the weather!)

a day to love the earth

So…I really didn’t want to post this because I know we’ve all seen it half a million times.

However: A, it’s Earth day, so I feel obliged to do something Earth realated…so why not show smart work.  and B. The length of the first video was 1:11.  Of course.  !!!  Sadly that one wouldn’t embed, but luckily the second choice was 1:01 and did work.  Oh those ones are going to haunt me until the day I die!!

Brought to us by 72andSunny, here’s an earth loving Discovery Channel spot:

what builds the mahnahmhanah community?

What does it take to build a community?  Perhaps a common idea and/or goal?

What is it about the mahnahmhanah that draws people together?

I’m still not quite sure, but people seem to love the mahnahmhanah nonetheless, myself included.

Enjoy: