Brainstorming and Mind Vomit

We’ve done our fair share of brainstorming, mind mapping, brain vomiting, strategizing, reorganizing and everything in between for our Sameunderneath campaign:

1st brainstorm Sameunderneath team Kiwi
1st brainstorm Sameunderneath team Kiwi
1st week Sameunderneath brainstorm - target audience
1st week Sameunderneath brainstorm – target audience
Sameunderneath product benefit and target audience
Sameunderneath product benefit and target audience
So much more - week 1
So much more – week 1
Sameunderneath positioning statement - week 1
Sameunderneath positioning statement – week 1
Sameunderneath brand values week 2
Sameunderneath brand values week 2
brand values Sameunderneath - week 2
brand values Sameunderneath – week 2
Sameunderneath idea mind vomit - week 2
Sameunderneath idea mind vomit – week 2
connecting ideas - week 3
connecting ideas – week 3
Sameunderneath final pitch layout - week 6
Sameunderneath final pitch layout – week 6
Sameunderneath speech layout - week 6
Sameunderneath speech layout – week 6

It’s funny because this really just scratches the surface of all the brainstorming and concepting. More to come… (:

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