advertising: it’s the journey, not the destination
Ok, so that’s not completely true. HOWEVER…
The destination of course is important, but in my opinion, the process and strategy is what constitutes a quality campaign.
With this said, I have to say I am quite happy with team Kiwi’s process & brand strategy for our Sameunderneath campaign:
1st brainstorm Sameunderneath team Kiwi
1st week Sameunderneath brainstorm – target audience
Sameunderneath product benefit and target audience
So much more – week 1
Sameunderneath positioning statement – week 1
Sameunderneath brand values week 2
brand values Sameunderneath – week 2
Sameunderneath idea mind vomit – week 2
connecting ideas – week 3
Sameunderneath final pitch layout – week 6
Sameunderneath speech layout – week 6
(just a tasting, there is a whole heck of alot more concepting and brainstorming photos to come…)
what COLAB should be (and is) all about
From: Vo
Date: Mon, Jul 28, 2008 at 11:46 AM
To: Mary McPherson, Kim Karalekas, Bryan Davidson, Allison McKeever, Megan Nuttall, Heather Schwartz, Luke Rolka, Melissa Casillas, Whitney Bard, Heather Dougherty
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From: Allison McKeever
Date: Mon, Jul 28, 2008 at 11:49 AM
———-
From: Kim Karalekas
Date: Mon, Jul 28, 2008 at 12:01 PM
———-
From: Vo
Date: Mon, Jul 28, 2008 at 12:03 PM
———-
From: Luke Rolka
Date: Mon, Jul 28, 2008 at 12:04 PM
———
From: Allison McKeever
Date: Mon, Jul 28, 2008 at 12:42 PM
———-
From: Luke Rolka
Date: Mon, Jul 28, 2008 at 12:46 PM
———-
From: Allison McKeever
Date: Mon, Jul 28, 2008 at 1:01 PM
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From: Kim Karalekas
Date: Mon, Jul 28, 2008 at 1:06 PM
I’m still trying to figure it out, but the 2 extremely attractive things I’ve discovered about it thus far is:
1. Provide updates for what’s happen “right here right now”:
Ex. on facebook you can post events, but people forget about them, on twitter people can be informed about an event in real time. So, this weekend, at cre8camp during breakout sessions, people were tweeting about session topics and so everyone could know what was being discussed in each room – this way they could attend whichever discussion they found most interesting. PDX Pop Now also had a twitter which was actually a pretty sweet marketing tool as I continually was reminded of the event which I otherwise would have forgot about…
2. Info Database:
It’s kinda like a condensed/succinct basecamp…again, at cre8camp whenever someone suggested a good website/blog/program, etc., someone would tweet it – well now we can go back through the #cre8camp group and find these links…
Regardless of this, still not sure if I subscribe to the whole twitter world, but I suppose in theory, it’s pretty sweet…
From: Heather Schwartz
Date: Mon, Jul 28, 2008 at 1:15 PM
Great email thread! For a person who doesn’t really know what Twitter has to offer, you guys are a great resource. Now I know who to go to with all my Web 2.0 questions… lucky you!
Hope everyone is having a great Monday!
week two, last day roundup
dfGoodbye eROI! I had a fabulous 2 weeks and I was actually quite sad to say goodbye – I really appreciate the generosity and willingness to include me and hopefully they enjoyed me as much as I enjoyed them!! Melissa and Bryan are the next two interns to be at eROI and I think they are going to fit in wonderfully. I’m off to Anvil as of Monday, so I’ll let you know how that goes in a few days…
Anyway, today was action packed. After work today, I headed over to dMob with some other CoLab-ers, which was another great opportunity to meet all sorts of people – it was up a Tabor Park which is a beautiful place. We ran into Leticia, Heather and Mason at dMob which was fabulous (and p.s. have we ever said how wonderful everyone from PAF has been to us?? If not, now it’s known!!)
Best advice of the day came from Leticia Kleinberg: The best way to get a job is to already have one – it’s like being in a relationship – you are so much more desirable when you’re taken…
From there, I went with Christine to a client meeting out in Beaverton which is when all of the craziness began…
If you want a complete account, check out Christine and my video blog, but to summarize, the evening included: getting lost, the Portland Police, Beaverton, a client meeting, learning about SEO, Fred Meyer, fried rice and funfetti cake cookies:
Dressing up is fabulous, but nothing beats the ability to wear flip flops to work!!!
The eROI door is finally finished!
It happens to the best of us.
Here we are at dMob at Mt. Tabor
Look! We found the magazine with Christine’s design at Fred Meyer!!
Christine’s design in the one on the right page, left column, “Walk the Red Carpet.”
YUM!!! Thanks Christine!!!
something’s up here at eROI
There’s something going down here at eROI and I haven’t quite put my finger on it. BUT, I have been noticing patterns.
It began in Dylan’s office. Then it was in the stairwell going down. Then it was in the landing. Then it happened twice in the stairwell going up. The most recent encounter happened as I went to fill my water bottle. I’m still trying to put the pieces together, but I still can’t make sense of it all.
Curious? Me too.