final Kiwi presentation for Sameunderneath
Team Kiwi‘s final COLAB slides!! (marketing plan to come)
Team Kiwi’s first meeting
Back at the beginning of July when COLAB began, when we were still a little awkward and not quite yet a family, here is Team Kiwi‘s first attempt at team bonding:
advertising: it’s the journey, not the destination
Ok, so that’s not completely true. HOWEVER…
The destination of course is important, but in my opinion, the process and strategy is what constitutes a quality campaign.
With this said, I have to say I am quite happy with team Kiwi’s process & brand strategy for our Sameunderneath campaign:
1st brainstorm Sameunderneath team Kiwi
1st week Sameunderneath brainstorm – target audience
Sameunderneath product benefit and target audience
So much more – week 1
Sameunderneath positioning statement – week 1
Sameunderneath brand values week 2
brand values Sameunderneath – week 2
Sameunderneath idea mind vomit – week 2
connecting ideas – week 3
Sameunderneath final pitch layout – week 6
Sameunderneath speech layout – week 6
(just a tasting, there is a whole heck of alot more concepting and brainstorming photos to come…)
final COLABoratory presentations
Check out the slides from both Kiwi and Lattice’s final presentations!
