greenwashing, wieden, nike, ignite, merry baskin aka why I’ve been MIA
I’ve been MIA for the past few weeks, but for good reason, check it out!
Deb & Kim are involved with the Greenwashing Index which led to the Greenwashing Forum which took place a few weeks back. I was lucky to attend this event, learned quite a bit about brands, advertising and authenticity.
Throughout the day, I worked with Max, David, Ricky and Harsha to provide live blogging and tweeting – great opportunities!
A few weeks ago, a bunch of advertising & magazine students went up to visit/tour Nike:
And at Wieden! What a freaking smart and strategically sructured agency. I think I’d love to work there someday…I think. I’m not sure I’d like the start there becase it seems like a wonderful place to settled after some world experience. (=
Check it out, Wieden loves Oregon too (=
To say thank you to Wieden, we filmed a thank you video:
And then there was a week with Merry Baskin from Baskin Shark! Here’s our welcome to her weeklong stay:
Ignite Portland happened this past Thursday evening!
NVC sponsored Ignite this year, so part of our NVC team and I went up for the event!
So we returned home around 1 am, and at 8 am I had a presentation! Part of the Merry Baskin week included a planning/research/strategy bootcamp project – 20 of us were divided in five times – we were briefed on Monday and had to plan, research and create a strategic survey regarding sustainability practices. Here’s on of the teams presenting on Friday:
So…this is where I’ve been and what’s I’ve been doing! Well…the major events anyway. Sometimes I question if I’m still taking classes? Love it though, I couldn’t have asked for better opportunities.
a sunny hump day at UO
I love finding things that are meaningful enough…in some capacity…to make us slow down for at least a few minutes and enjoy what we have around us – check out what I came across on campus today:
video: tour de turnbull
During the Greenwashing Forum this past week, Max and I took a few minutes to give quick tour of the Turnbull Center – part of our UO J. school’s Portland campus:
my trip to china (night)
To celebrate the Chinese new year, the UO Chinese Student Association put on an absolutely outstanding event.
Dennis invited me to go as he was dancing, but I had no idea how large of an event China night is.
there was a dragon dance:
and wu shu:
And Dennis and his group dancing!
and cute little kids:
and a TON of food:
The theme was “high school” and wow, what a great storytelling piece. Every event, costume, act, dance, video, etc. represented some aspect of the life at a Chinese/Taiwanese high school experience which is extremely different from the high school experience we are accustomed to in the states – rituals, customs, culture, military influence/involvement, music, etc.
What a great way to teach people about other cultures – showing instead of telling, it works…60% of the time, every time. (= Just kidding, don’t listen to Anchorman, just know that it works.
The Vomit Approach
As Deb so wonderfully put it, currently, we are in the vomit stage.
I couldn’t have said it better myself.
In the UO ad. program, a huge emphasis is the creative process – the whole “the journey is just as (if not more) important than the destination mentality.” LOVE IT.
Enter “The Vomit Approach”
Before there is a good idea, there must be 2.7 million bad, tasteless, ugly, disgusting, unimpressive, how-did-you-even-think-of-something-so-ridiculously-stupid ideas. So, we take The Vomit Approach. Get everything out of our systems, push it aside, throw it out, lock it up and get to the good stuff.
Here’s my portfolio class reviewing each other’s mind vomit:
